This week my group narrowed down the sites we’d all found and eventually decided on the site of Manchester design studio ‘Creative Spark’ for our analysis project. ‘Creative Spark’ specialises in the areas of branding, digital works and animation.

Sample from their homepage (


We first explored different aspects of the site to test its functionality. During my exploration, I only found one ‘broken’ link on the page that sent me to a ‘redirect’ error page. Another interesting issue we found was that the ’email’ function did not work on the PC but worked on the Mac, while the homepage video worked on the PC but not on the Mac. The site looks and functions the same on iPhones and iPads in both vertical and horizontal formats.

We then had a look at aspects of the site’s layout. All pages except the ‘shop’ and their social networking site pages contain a footer with the date, contact information and site’s terms and conditions. It also contains a link to a ‘sitemap’, which sends you to a page containing all the links on the website in list form. All of the pages maintain a header with the site identity, navigational links and extra contact information.

The site heavily uses the colour scheme of yellow, black and white to keep all its pages linked stylistically. Additionally, illustrations such as the one pictured below feature on all their pages to provide further site unity:


This week we learnt about the importance of good site navigation: having a pure ‘hierarchy’ structure to a website (e.g. all site content is linked to a main page but not to each other) can be frustrating to navigate as you have to go back between pages to move around a site, while a ‘web’ structure (e.g. all pages are linked to each other) can be complicated – especially for large sites. A combination between the two is often best, which is what the ‘Creative Spark’ site has done.